Dear RIM: Marketing Idea For All Y’All – Market To Celebrity Security
Many of you have probably heard the news that Scarlett Johansson recently had her phone hacked and she is enlisting the help of the FBI to track down who the perpetrators were. She is probably pretty pissed off about it because nude photos of her were taken off the hacked phone and posted online. Scarlett is not the only one, however, Mila Kunis’ phone was hacked and some not family friendly pictures were also leaked from her phone of her and Justin Timberlake as well as one of an unknown gentleman’s genitals (Justin Timberlake has denied that that picture is of him).
According to CBC, Scarlett is not the only celebrity to enlist the help of the FBI to find out who hacked her phone. This article on the CBC’s website says that the “U.S. agency is investigating a hacking ring responsible for as many as 50 breaches of celebrity email accounts, including those of Jessica Alba, Miley Cyrus and Christina Aguilera.”
I know, after being at the launch of the BlackBerry 7 devices – #BB7FanNight – in Toronto (see my review of that night on BerryReview here) that Former Toronto Blue Jay Joe Carter is a huge BlackBerry addict as is his whole family. Other celebs are known to be CrackBerry addicts as well – such as Jennifer Garner who was recently seen in an Apple Store playing with her BlackBerry - and all the other celebs listed under the Celebrity Sightings tag on CrackBerry. There is even a whole blog CelebrityBlackBerrySightings.com devoted to pics of celebs with their favorite secure device!
Now, with all these celebrity security issues going on right now I have a brilliant PR & marketing idea for you RIM…but you have to strike while the iron is hot!
Now is the time for you guys to be reaching out to all these celebs and sports figures and offering them free BlackBerry devices!
Your devices are known to be the most secure and if all these celebs are feeling the heat of their phones & devices being hacked now is the time to put BlackBerry devices in their hands!
One key thing though, and this is why you got to move quickly on this. You have to encourage the celebs whose security has been compromised to say that they’re switching to BlackBerry devices now because of the security features.
The reasons this is so key is obvious and not so obvious. The obvious reason is because celebs pushing your product is good exposure. The other reason is because the stuff taken from the phones was stuff that many of us have on our phones. (Pictures that are private is what I am referring to, of course.) I am thinking this is key because it will make it appeal to a more general demographic. It will also highlight a key aspect of BlackBerry devices.
What do you think readers? What do you think BlackBerry? Going to get on this? I think you should!