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When Should An Event Get/Announce Its Hashtag?

March 6, 2012 3 comments

hashtag cartoon via microsoft office



As someone who has been to a number of events (as I’ve oft chronicled here with my “Event” tag) especially ones that are promoted on, geared towards, and inclusive of Social Media and the people on Social Media sites – specifically Twitter – I have noticed that leading up to or even at many events no one seems to know what the hashtag for the event is!

My thoughts about this really coalesced  into me writing what you’re reading now when I read this blog post by my friends over at Notable.ca: called Tweeting Your Way Through Events. Notable.ca and the article is targeted towards Young Professionals but, in my opinion, what’s mentioned in the article holds true for almost any demographic. They say that we find Twitter so useful because although “we make our own notes as writers at events and leave armed with media kits…being able to go back and have a digital diary of things we may have missed – plus the access to comments of others at the event – is always appreciated.

NOTE: This post assumes you know what a “hashtag” on Twitter is and their purpose. If you don’t know, I suggest reading this article in the Twitter Help Center: “What Are Hashtags (“#” Symbols)?” before continuing.

hashtag via microsoft office clipart

I couldn’t agree more with the above assertion, it is EXTREMELY useful to be able to look up the hashtag before, during, and after an event to see what the buzz is about it, what’s going on at the event (if it’s big enough of an event there’s no way to be everywhere at once), and what happened at the event after the fact. The article goes on to say:

In this day and age, most organizers will create a designated Twitter hashtag and announce the hashtag ample times to promote the event and connect with their key audiences. It is important to let people know well in advance so they can follow along if they’re interested and engage using the same hashtag.

Unfortunately, in the article the Notable team never makes mention of what they define the terms “ample time” and “well in advance” to be in this situation so I thought I would offer my take on it. Read more…

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