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Piece By Piece Facebook Is Dying…& Promoters Are Killing It

May 1, 2013 8 comments

Facebook Messenger Preformatted Promoter Chat Message

Promoters are killing Facebook. Someone make them stop, please.

One of the greatest features about Facebook which I use above all else on the site is the Messaging/Chat app and feature. But promoters seem to want to kill it and drive it to irrelevancy as quickly as they did Events. Exhibit A is above. This really happened and I am still waiting for his response. (I don’t actually expect one.)

In February 2011, @unmarketing aka Scott Stratten wrote a blog post “How We Are Killing Facebook” which talked about how people are killing Facebook by creating what he called “event apathy.” Essentially, event apathy is caused by people using Facebook to invite others to events that are just completely not targeted towards them (be it due to them living thousands of miles away from the event, being not interested in the topic, or being outside the target demographic, among a host of other reasons). Because of this, as Scott mentions, many people have begun to ignore Facebook Event invites to the point that the function may not as well be on Facebook at all. I know I turned my event notifications off months ago because, quite frankly, they were getting too darn annoying and were draining my cell phone’s battery. I’ve had people miss events that I invited them to that I know they would have loved coming to because they simply didn’t see the invite. I know a number of people who have once again begun using services such as Evite or Paperless Post because they know we still check our emails but ignore Facebook events.

Who is to blame for this? Scott doesn’t really narrow it down in his post but I am going to because they are the worst offenders: Promoters.

Before I go on let me be clear I have nothing against promoters. Heck, I am currently partially responsible for running one group’s Twitter account: @ElevateUrNight where I am making it more awesome and less spammy than any other promoter’s Twitter feed I have ever seen. Go on, check it out, I’ll wait right here. Read more…

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