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Posts Tagged ‘Facebook’

Facebook For Business Panel In Toronto – #FB4BizTO

October 5, 2011 Leave a comment

I am heading down to a panel called “Facebook for Business” which looks to be very interesting especially given their panel (full disclosure I know 4/5 of them from the interwebs and 3/5 in real life).

The panel’s hashtag is #FB4BizTO which is good because I am running LATE so I can follow along with it en route down (taking the TTC, don’t text/tweet & drive folks!)

They are encouraging anyone with questions to tweet any of the panelists (see below for Twitter handles/links) or @OrangeYYZ. You can even call 416-644-5929 and ask for Joan. That last one is a really cool idea, completely low tech but still very cool way to add to the conversation/panel. I wonder if people used to be able to do that for TV/Radio panels going on? Maybe I will ask my mom or grandparents…

The panel will be focusing on how B2C businesses (B2C = Business to Consumer) can use Facebook to achieve business results.  They are promising they’ll be sharing a few beginner tips for companies JUST getting into using Facebook for business as well as diving into developing and sharing content, creating engagement (and whether or not that can even be done!), using Facebook apps, and sharing tips and tricks; examples; and best practices. But no panel ever stays on topic(s) so I’m looking forward to this one veering off and seeing where these brilliant people on the panel take us in their discussion.

The Panelists

The Moderator

If you’re going to be there – I’ll see you soon! I’m on my way, really! If you’re “listening” in online, I hope you get a lot out of it. Tweet at me, @TheDanLevy if you’re too shy to ask a question and I will be glad to do it for you!

Dear @GetGlue & @Foursquare When I Check-In, Respect My Privacy!

September 29, 2011 4 comments

As many of you know I am a fan of the check-in social networks such as Foursquare (where I am a Level 2 Super User). I check-in to GetGlue on a regular basis for shows and movies and more and I have ordered my stickers more than once to be sent to me in real life.

 

However, one of the issues I have with these sites is they seem to lack respect for our privacy in some of the simplest ways. The services all ask you when you check-in what other social media services you’d like to post your activity to – such as Twitter or Facebook. (This, of course, assumes you’ve connected the accounts to each of the check-in services.) The problem with privacy occurs when I uncheck those boxes asking if I want to share to Facebook and/or Twitter. Often times, GetGlue and Foursquare just straight up don’t listen.

Now, I don’t mean the actual check-in itself is sent to the various social networks but it is often the case that things within the GetGlue or Foursquare ecosystem as a result of your check-in are posted directly to Facebook or Twitter without your consent. Read more…

How To: Add People To A Group Message/Chat On Facebook

July 18, 2011 8 comments

A bunch of friends of mine and I are in the midst of planning a trip with a group of friends via Facebook. The method that was decided upon was a Group Message (which can also be turned into a Group Chat). In the planning of this trip every now and again someone has felt we should add another person to our plans  and every time someone wants to add another person to the group of boys coming out the same thing was repeated:

“Can someone add X to this group? I don’t know how.”

Turns out, I was the only one who knew how to do this so I figured a how to on my blog might be in order.

There are actually 2 different places – in Messages and in Chat that this can be done and it can be done, by my count, 3 different ways.  I will start with the Messages area of Facebook.

To add people from within the Messages area of Facebook: Read more…

New Facebook Chat Sidebar = Dislike

July 16, 2011 6 comments



I logged into Facebook today and saw that they had started a new version of the Facebook Chat. This new version included a sidebar which doesn’t allow you to scroll through the people who are online, includes a list of people who Facebook generates based on who they believe “you’ve interacted with most frequently or recently on Facebook.” As well, “[s]ince it updates dynamically, you can’t manually add friends to the list.” This is according to the “Using The Sidebar” article in Facebook Help.

The weirdest part of this is that that is all the information they will give you about how the list is generated. They don’t tell you what Facebook considers “interacted with.” Does it mean people who invite me to events that I never go to? Does it mean people who tag me in pictures I am not actually in? Does it mean people I don’t actually interact with? (The latter seems to be the case, by the way.)

Also, what is going on with the fact that it doesn’t show you only online people? Why would you do that Facebook? If I want to message someone who isn’t on Facebook Chat I am perfectly capable of composing a new message to them in the Messages area of Facebook. I don’t need you to show them in a list of people for me to instant message. In fact, at one point tonight when there was 29 people showing in my list 15 of them were online. Why would Facebook show me 14 people who weren’t online to ‘instant message’, to me this just seems idiotic. No longer can we scroll down our list of people who are online, we can only see the people online who Facebook wants us to see – unless we use the search option at the bottom of the list.

Sorry Facebook but I got to say – this is an epic fail. I hope you change our Chat back to normal. After the massive success you had with the great implementation of video chat this is just sad to see.

Anyone else have a completely different opinion on this? Do you like the new Facebook Chat introduced today?

Facebook Dislike Button at the top via http://www.geekword.net/facebook-dislike-button-scam/

Social Media & The Shrinking World

June 13, 2011 2 comments

You may remember that I mentioned in my March 28, 2011 post “Review: The Thank You Economy By @GaryVee & An Open Letter To Gary“. In the open letter portion of the post I began by saying:

Really enjoyed your book as it goes in-depth with a concept I have been espousing for quite a while. In fact, I even wrote a blog post about it – although, as I said, not near as in-depth as your book. However, I think the over-arching idea remains the same and that is of the changing nature of the market (due to social media) back to what it was before the 20th Century. I wrote the post long before your book came out and, honestly, before I had even heard your name…although probably while you were writing the book.

The blog I mentioned was taken down and I thought I had lost the post but I didn’t! I found a copy of it on my computer and as such have posted a copy of it below. I have included screen shots of the Properties for the file which is really the best I can do to prove that I wrote the document well before Gary Vaynerchuk‘s book “The Thank You Economy” came out.

The post below has been posted directly from the Word document I had saved on my computer. I have made a few minor edits to it to be honest but I have not inserted any new ideas just changed a few words around to make it flow better. Remember when I mentioned tips for writing and editing? Well, this post was originally written in September so I’ve had 9 months to ‘forget’ what I wrote and now I am re-reading it with ‘fresh’ eyes.

Now back to your originally scheduled post! !!

Social Media & The Shrinking World

Ever since the advent of social media we have made a shift back to the old days of marketing. Read more…

PSA: Facebook Updates Newsfeed Settings, Doesn’t Tell To Anyone, People Disappear From Feeds

April 23, 2011 8 comments

I saw this “event” called ‘Facebook Issues Please Read’ on Facebook because a friend of mine, Valerie, marked herself as attending even though it isn’t an event but to help spread the word – Good job Valerie! It worked!

I also clicked attending because I figured I’d do the same but I have decided to take this one step further: I’m blogging about it tonight. I had already heard about this change from my friend C.Y. – who’s engagement party I attended the other week – but didn’t really do anything about it except change the settings for my own benefit. I figure it is high time I actually do something about it. Below is an edited version of the text in the “event info”.

Oh, and in case you are wondering there is NO mention of this at all on Facebook’s Blog http://blog.facebook.com, I checked as far back as Dec 21, 2010.

As we all know and have seen in the past, Facebook likes to make changes and not tell everyone. The event is an easy way to get the word out, and currently the only way to assure that everyone can see it on Facebook. I am, as mentioned above supplementing it with this blog post and encourage fellow bloggers to do the same.

You may have recently noticed that you are only seeing updates in your newsfeed from the same people. You may also have noticed that when you post things like status messages, photos and links, the same circle of people are commenting on them or liking them but everyone else is seemingly ignoring you. If these things occurred to you you’re probably wondering what the heck is going on…you may have even been crying yourself to sleep recently (don’t worry, no judgments).

Well I’m here to tell you that you don’t need to worry! Everyone still loves you and nobody has intentionally blocked you. The problem is that, unbeknownst to them, Facebook has done the blocking for them. The result of this is a large chunk of your friend/fan list can’t see anything you post and here’s why:

The “New Facebook” has a newsfeed setting that by default is automatically set to show ONLY posts from people who you’ve recently interacted with or interacted the most with (which would be limited to the couple of weeks just before people started switching to the new profile). As well, as far as I know no one knows what the definition of “interacted” is in the “New Facebook” standard. In other words, for both business and personal pages, unless your friends/fans commented on one of your posts within those few weeks or vice versa – you are now invisible to them and they are invisible to you!!! I am unsure, again, how having a conversation via Facebook Chat, sending/receiving private messages, inviting/receiving an invite by someone to an event, or tagging/being tagged by someone plays into what is defined as “interaction” by Facebook.

Obviously, Facebook has done this with the intent of improving people’s experience on Facebook. But doing it surreptitiously and in such a way that we don’t know what the definition of “interaction” is once we do figure out there is a problem is not, in my opinion, the best way to go about helping people have a better UX (User Experience).

So now you’re probably saying to yourself “WTF?” And “Screw you Facebook! I don’t want that!” Not to worry because….HERE’S THE FIX:

    1. On the homepage click the “Most Recent” title on the right of the Newsfeed.
    2. Click on the drop down arrow beside it and select “Edit Options”.
    3. Click on “Show Posts From” and change the setting to “All Of Your Friends and Pages”.

Note: Business pages do not have a newsfeed however page owners should adjust the settings on their personal accounts.

The good news is: now you can now view all of your friends and fans again.

The bad news is: YOU ARE STILL INVISIBLE to a large portion of people who don’t realize this issue.

The only way to fix this is if we get the word out to ALL of your friends and fans. You can do this by sending them a link to this blog (don’t bother posting it on you wall, you have to send it as a private message, duh!). You can also tweet about it, create a blog post yourself, set up your own Facebook Event and invite people, tell them about it in person, or send out an email to them in hopes of reaching them all.

I know I want to keep in touch with my friends. So, please take a minute and change your settings so you can keep in touch with your friends too! Thanks.

The All New Rotisserie Chicken Channel On Rogers! Bringing You All Chicken, All The Time

February 28, 2011 Leave a comment

Launched today on Rogers Digital Cable is an advertising channel paid for by Swiss Chalet. The channel is called “The Rotisserie Chicken Channel” (yes, I am serious, see the picture above if you don’t believe me) and will feature 6 chickens being rotated around on two rotisserie racks day in and day out, 24 hours a day, 7 days a week until late May. The only thing that will change about the channel, aside from how well done the chicken is as the looped footage begins or draws nearer to its end, is the ‘special offer’ directing people to the Swiss Chalet’s Facebook page where they have to “Like” the brand first before they can use the coupon code. The data alone gathered by people “Like”-ing the Swiss Chalet Facebook Page is worth something to Swiss Chalet. In fact, when I first checked the page to get a number for this sentence they were at 72,634 “Like”s – including 6 of my friends – and since I wrote this sentence, finished edited the post, and took a look at it again before pushing the Publish button it’s jumped to 72,655 and it’s still going.

According to one of the executive VPs/creative director at the agency responsible for the campaign and quoted by the Globe & Mail he himself will be tuning in, “Of course! Chicken, it’s delicious, the beautiful sound of the chicken crackling, it’s great.” I did tune in, obviously, just to see the channel (it’s Channel 208 on Rogers in case you were wondering) and to take the picture you see above. I like the idea of it as a ploy simply to draw attention to the brand but I have to wonder who is actually going to be tuning into this channel for longer than it takes for the day’s coupon code to show up?

There are other ambient channels that people probably do use (I don’t know if ‘watch’ is the right word) on Rogers such as the Aquarium Channel, the Fireplace Channel, and the Sunset Channel. These, however, serve a purpose in that they give ambiance to a room when you’re having a party or a gathering of friends and don’t actually have an aquarium or a fireplace or just want a beautiful vista as afforded by the Sunset Channel’s numerous sunsets. I can also see the sound of the aquarium and even the fireplace being soothing for some to fall asleep to as sort of a white noise generator.

Aquarium Channel HD, Fireplace Channel HD, & Sunset Channel HD. Now that's some quality HD programming!

Aquarium Channel HD, Fireplace Channel HD, & Sunset Channel HD. Now that's some quality HD programming!

But the Rotisserie Channel I don’t see serving the same purpose ever…unless you’re a die hard rotisserie chicken fan of course. Not only that, but they didn’t even spring for the Rotisserie Channel to have an HD version! I am guessing it is because it is expensive enough to buy one entire channel they decided against buying a second one to broadcast it in HD. But what about those people who want to feel like they’re IN the rotisserie with 5.1 surround sound? They’re unfortunately out of luck.

Kudos to the agency for thinking up this idea because even if no one is really watching the channel or leaving it on for ambient noise, the fact is I am talking about it on my blog, mainstream media outlets such as the Globe & Mail wrote about it, people all over the internet are mentioning, and my mother told me she heard about it on the radio, so it is bringing people’s awareness more to the Swiss Chalet brand. Will this work again if a burger place decides to make the BBQ Channel and has a channel where there are burgers being barbecued on a branded grill? (like one specific company has in their commercials) I doubt it. The ‘shock value’ of this cool, new idea will be lost by then and they’ll just be a copycat. Also, I absolutely LOVE their YouTube Preview video for the channel – the preview is ‘rated R’ (which means Rotisserie not Restricted) “For Scenes With Mouthwatering Images”. Check it out below.

Have you tuned in to the Rotisserie Chicken Channel? If no, are you going to now? Had you heard about it before you read this blog post? What do you think about it?

Maybe Swiss Chalet could throw in some episodes of Robot Chicken every now and again to keep it interesting between now and May? Just send Seth Green some chicken and maybe he’ll sell some episodes to you on the cheap!

Robot Chicken amalgamation made from Robot Chicken Desktop Wallpapers found here and here on AdultSwim.com’s Robot Chicken Page

I have no affiliation with any of the brands or agencies mentioned in the post.

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