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Reach Out & Touch Someone With #GlobalTouch & Help A Charity!

March 19, 2012 2 comments

#GlobalTouch Phone front back

I received a package from the folks over at Global TV in promotion of their new show starting this Thursday at 9pm Eastern & Pacific, “Touch.” The show, which I saw a sneak preview of the pilot for a few weeks back, revolves around seemingly unrelated people from all over the world being connected by a phone which travels around the world after it gets lost at an airport. As well, the show’s main character played by Kiefer Sutherland, has an autistic son who has an affinity for cell phones – which Kiefer gets from the lost and found at JFK Airport in New York.

The campaign, as described in the letter I got with the phone (see below) encourages us to use the special “Touch” branded phone to capture an image of something or someone inspiring, upload the photo to Global (by texting it), and then pass the phone on to someone else. The images are available on the Global TV Touch website at http://www.globaltv.com/touch/connected/index.html and they have a bunch of Pinterest boards up here where they’ve classified different pictures by theme and put them up on different Pinterest boards.

Even if you don’t end up being passed one of these phones you can still take part by emailing an image to touch@globaltv.com or texting it to 101010 (normal rates apply for picture messaging aka MMS). So feel free to take part!

The best part of this project is that for each new image uploaded by a different individual 10 cents will be donated to Make-A-Wish Canada! Read more…

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