I am sure most Canadians who are reading this blog recognize the logo above. I have taken the actual brand name out but I am aware that most of you will recognize the brand that made these commercials.
The brand name, however, is the only thing I have taken out of this screen shot. As I discussed in my previous post on removing barriers to engagement I have to wonder how it hasn’t occurred to this brand to include some links or information to their social media presences or even their website. Nothing, nada, not a word written. The campaign is called “Made to SHARE” for crying out loud! How has no one suggested to this brand that they actually make things sharable!
Before I go on let me make clear that, yes, I understand the campaign’s point is to encourage people to share the product amongst their friends but the word share has taken on a whole new meaning. As well, the actual ad that prompted this post was based around the idea of a picture of a guy being shared around by his family and friends on different mediums (phones, tablets, and computers) so it is obviously being done via some sort of online sharing even if it is only being done via email (unlikely as that is in this day and age).
This kind of makes me want to bang my head on the wall over and over and I am not an advertising professional. Maybe there is something here I am missing something that is obvious to anyone actually in the business but to me it seems like a massive miss. Not only isn’t any information listed on the advertising spot as shown above, they don’t have a YouTube channel where they can put up for ready access all their “Made to share” advertising spots so people can….wait for it….SHARE THEM!
Why? Please. Tell. Me. Why. It makes absolutely zero sense to me that they wouldn’t be attempting to convert this campaign by encouraging it go viral. Seems like a pretty obvious move to me but, again, maybe I am missing something.
On my way to the York University Alumni Mixer last week I had to go through TTC King Station. As I walked through the station I noticed that it had all been plastered with advertising for the new “Johnnie Walker Double Black” blended scotch whisky. In case you’re wondering the whisky has been described “a pumped-up Black Label” so in the price/age list it probably comes between Black Label and Green Label. (The list from lowest price/youngest to highest/oldest is Red, Black, Green, Gold, and Blue.)
When I got to the turnstiles on my way out I noticed the contradictory message the ad related – to “Keep Walking” – whereas the TTC’s signage said that that particular turnstile was “No Entry. It giving me that chuckle was something I thought I’d share.
Have you ever seen something like this? Where an ad’s placement results in an amusing message due to its surroundings? Funnier? Let me know below in the comments!
I am heading down to a panel called “Facebook for Business” which looks to be very interesting especially given their panel (full disclosure I know 4/5 of them from the interwebs and 3/5 in real life).
The panel’s hashtag is #FB4BizTO which is good because I am running LATE so I can follow along with it en route down (taking the TTC, don’t text/tweet & drive folks!)
They are encouraging anyone with questions to tweet any of the panelists (see below for Twitter handles/links) or @OrangeYYZ. You can even call 416-644-5929 and ask for Joan. That last one is a really cool idea, completely low tech but still very cool way to add to the conversation/panel. I wonder if people used to be able to do that for TV/Radio panels going on? Maybe I will ask my mom or grandparents…
The panel will be focusing on how B2C businesses (B2C = Business to Consumer) can use Facebook to achieve business results. They are promising they’ll be sharing a few beginner tips for companies JUST getting into using Facebook for business as well as diving into developing and sharing content, creating engagement (and whether or not that can even be done!), using Facebook apps, and sharing tips and tricks; examples; and best practices. But no panel ever stays on topic(s) so I’m looking forward to this one veering off and seeing where these brilliant people on the panel take us in their discussion.
- Marina Arnaout – @marinan Digital Communications, Steam Whistle Brewing
- Kerry Morrison – @kmore CEO, Endloop Studios
- Michael Nus – @michaelnus Co-Founder, Epilogger Inc
- Heather Payne – @heatherpayne Sales & Marketing, Pinpoint Social
- Carolyn Van – @carolynvan Co-Founder & Managing Partner, thirdocean & XConnectTO
If you’re going to be there – I’ll see you soon! I’m on my way, really! If you’re “listening” in online, I hope you get a lot out of it. Tweet at me, @TheDanLevy if you’re too shy to ask a question and I will be glad to do it for you!
Previously On LNN…
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