Posts Tagged ‘popchips’

Social Media Day Toronto #SMDay #SMDayTO – WHAT A NIGHT!

July 1, 2011 3 comments

Last night, as I have mentioned in previous posts was Social Media Day across the globe. I was once again in charge of organizing the event in Toronto. This year, I had the one and only Michael Nus aka @MichaelNus on Twitter co-organizing the event with me. The official page from Mashable showed that we had 384 people attending and Tattoo Rock Parlour did indeed get PACKED. In fact, we had the 5th largest meetup for Social Media Day in the world!


Thanks to Rebecca of Epilogger for making the awesome poster at the top of this page! I know how hard you worked on it via numerous discussions we had about it.

For a couple of other resources other than what I write here you can check out Epilogger‘s coverage of the event at this page (available for a limited time before the beta test begins) courtesy of Epilogger and see the whole story! There is also my co-organizer, Michael Nus’ blogs’ coverage of the event at

We had special name badge sticker name tags from StickerYou (@StickerYou) which looked awesome, were made of vinyl, stuck well, and didn’t leave sticky crap all over our clothes – especially my nice sport jacket!

We were one of the only cities in the world that had Social Media Day recognized by our city, and as such were recognized in an article on here at We got a letter from the Mayor of Toronto, Rob Ford, congratulating us on coming together on this special day.

We had 3 different speakers from such a variety of different outlooks it was great to hear and see. We had the social media “Lady Blogga” Casie Stewart (@CasieStewart) talk about building your personal brand.

We had Professor Robert Kozinets (@kozinets) chair of the marketing department at York University’s Schulich School of Business give us an academic look at the whole internet and how social media is rooted in the message boards of the 90s – Star Trek message boards were mentioned!

We had Michael O’Connor Clarke (@michaelocc) a man who builds and executes social media programs these days and joined his first social network in 1997, started blogging in 2001, joined Twitter at launch, and was one of the first 1,000 public users on LinkedIn took us into how to use of social media for business and how so many companies are doing it wrong with his hilarious look at the right and wrong way to use social media. We also had DJ Jeff Button (@DJJeffButton) play us some good networking music (he is also in the picture below with Michael O’Connor Clarke).

I wish I could give a better detailed description but I was so frazzled running around I didn’t have enough time to really listen.  One really great thing and at the same time not so great thing about the entire event was it was PACKED.

In fact, it was so packed that people who checked in on Foursquare earned the SWARM BADGE if they didn’t yet have it. I, myself, had 35 friends checked in on Foursquare with me last night. Is it a reasonable goal to shoot for the Super Swarm Badge (250 people) next year?

You might remember my post on planning a good event from earlier this year – well I tried to cover all of those. However, I once again learned A LOT. I learned that while each and every one of my tips held true, there is so much more that comes into play. I will take these new learnings and improve my next events – and probably write a blog post with more details of the new learnings at a later date as well.

Please be sure to let me know what you thought of the event and of any way I can make it better next time.

I cannot forget the amazing sponsors we had who made the event possible. After one of our initial sponsors backed out these awesome folks stepped in and were just amazing to deal with every step of the way. Thanks to Rogers Canada we had a free Galaxy Tab courtesy of the good folks at Canada’s reliable network – Rogers – to give away! A lucky guy named Somu Mondal @somumondal won it because we entered his name into the draw for engaging and asking a question of one of the speakers. Here he is below with his prize (picture courtesy of Shanta aka @TantienHime).

A huge thank you to every single one of our sponsors. I have listed them all below along with short blurbs taken from the event info page and I hope to work with all of them again soon. I cannot stress enough how grateful I am to them for agreeing to help us pull off this event and make it amazing.

I know this all sounds like BS and me just trying to promote the sponsors but it really isn’t and here’s why: One of our original sponsors – who reached out to us, by the way – said they were totally on board and excited to join in to make an awesome event. We made some arrangements based on the idea that we had this sponsorship and they promptly backed out at the first mention of an aspect not to their liking in regard to the event. This is why I am so truly thankful to every single one of our sponsors who I mentioned below and strongly encourage you to give their links a click or three. I don’t know if I am going to piss someone off by writing what I did above but I revealed no names for a reason and told the truth about the situation as I experienced it.

Without further ado here, listed below, are our awesomazing sponsors.


We are really excited to announce that ROGERS (@RogersBuzz) played a huge role in sponsoring the awesome of Social Media Day Toronto 2011. A giant of Canadian Telecommunications Rogers has exploded in social media helping customers and giving advice across all platforms as well as their usual, traditional means which they, of course continue. Check em out at

INK Entertainment: 
INK ENTERTAINMENT (@INKevents) sponsored us and that is how we have the amazing venue of TATTOO ROCK PARLOUR (@TattooRock). Check em out at and

Specific huge thanks to Maria @mariapie Pielarska – for setting everything up and connecting us with the right people over at INK. You rock.

Toyota Canada: 
@ToyotaCanada wished everyone a happy Social Media Day! They invited everyone to come hang out with them on Facebook & Twitter and at Social Media Day, IRL (in real life). They’re easy to find, just add “/ToyotaCanada” and there they are – ready to connect with you. But don’t forget to use our favourite hashtag, #ToyotaLove. They also had these really awesome 2 GB USB Bracelets to give away to anyone who liked them on Facebook (and they had a computer there to do it!)

Saatchi & Saatchi Canada: 
At Saatchi, they’re in the business of building Lovemarks. Lovemarks are brands that inspire loyalty beyond reason. They think Canada is itself a #lovemark. On Canada Day they wanted to spread the #canadalove and got that virtual love going.
Like them on Facebook at /saatchicanada!/SaatchiCanada

POPCHIPS (@PopchipsTO) hooked us up with some deliciousness at the event, I am sure you all couldn’t wait to eat some of their amazing and healthy chips. We knew many of you love em so we brought them along for the ride! I was totally right about this too! Those things went so fast that I didn’t even get to have any!

Check em out at

Putting Edge: 
Everyone’s favorite local mini-golf spot, PUTTING EDGE (@PuttingEdge) has thrown down with free rounds of putting action! Not only do they have awesome courses but they are all GLOW-IN-THE-DARK! The PAR-fect place for a date with that special someone, or some quality time with the entire family.
Check em out at


Party! @YelpToronto #Magic8Ball At @HotelOchoTO

June 2, 2011 2 comments

Wow, what a night last night was! My friend Vivek, the community manager of Yelp in Toronto, told us about a month ago about another really awesome event coming up put on by Yelp in Toronto: Yelp’s Magic 8 Ball At Hotel Ocho. (In case you don’t know where Hotel Ocho is, it’s at the corner of Spadina Ave & Phoebe St just north of Queen St West). This event, unlike previous ones I have mentioned, was not an Elite event. Rather, I am pretty sure the idea behind it was to show everyone who isn’t Elite what Elite events are all about in terms of awesomeness and good times. In order to get into this event – as a non-Elite Yelper – all you had to so was RSVP to Yelp Toronto via the Yelp website. The party quickly hit capacity and confirmations were only sent out by email a few days before the party so I am unsure exactly how it was decided who got in and who was waitlisted but I assume it was done on a ‘first come, first serve’ system.

Shameless self promotion ahead: If you want to check out my reviews on Yelp head over to my profile at

Once I got into the venue – Hotel Ocho – I checked in and got my nametag and then it was time to check out the situation. Read more…

Oh Hai @PopChipsTO @Klout Gift Pack!

May 30, 2011 3 comments

I was very excited to have gotten a very tasty looking package in the mail today, it was from the kind folks over at Popchips & Klout! They sent me a sample of six of their chip flavors: Original, Barbecue, Sour Cream & Onion, Cheddar, Sea Salt & Vinegar, Salt & Pepper in one gloriously delicious looking package.

Not only did the folks at popchips send me this awesome package that you see above but if you look you can see a couple of awesome key items they included as well.

  1. A handwritten letter!
  2. A snack bag freshness clip.
  3. Coupons for more popchips!
  4. The opportunity to share some popchips with friends!

What the heck are popchips you ask? Well, according to their website they are chips that aren’t fried – because that is unhealthy – and they aren’t baked – because that isn’t delicious (or “undelicious”) but rather they take regular potatoes and add some heat and pressure and wait for it to pop! From there they have their chip and then they only add one thing – a blend of seasonings for taste. When they pop the chips what they leave out is “more than half the fat of fried potato chips, trans fats, and cholesterol.” All gone. This means it’s also supposed to be healthier for you! Sounds like a huge win to me.

To add to the winning these chips are also KOSHER! That’s right, you can bring them over to your Jewish, religious family or friends and say – I got the snack food covered for today, and it’s Kosher! This is also a good thing because if you check the Kosher sign it always says whether or not the food is Dairy or not. 3 varieties of popchips which I got ARE Dairy so all you folks who are lactose intolerant – aka lactarded – or vegan know which ones to stay away from. This results in so MUCH WIN it’s insane!!!!

But wait, they sent me a handwritten letter? Ya, trust me I was just as surprised as you are! But check out the image of the letter and judge for yourself.

If you open that picture up to full size you’ll see how there is a difference in each of the letters as they are formed various places throughout the note they sent to me. You can see how each ‘Y’ is formed slightly differently as well each ‘A’. Beyond that, take a look at the word “at” in the second line. It is less clear in this picture but you can clearly see that they started writing it sort of in the middle then branched out to write the entire thing. I only mention all of this because there were some friends of mine on Twitter (looking at you @zachbussey) who were doubting whether or not these are actually handwritten notes. I am not going to categorically say that it is handwritten because I don’t know what kind of technology is out there that can create such letters and write such things. However, to me, I am choosing to believe that it is 100% handwritten by someone over at Popchips HQ. I also looked at someone else’s blog post about this here and you can see the handwriting on their letter is VERY different. Finally, in certain places you can see where they have changed the amount of pressure they have used with the pen on the paper and the ink fades in and out during the course of a letter. I really need a better picture of the letter for you guys to truly see what I mean but, then again, this isn’t a handwriting analysis blog!

I was sent this, as I mentioned above, via the Klout Perks program. If you have never heard of Klout it is an online influence measurement tool for social media. Because I have a score high enough in the Toronto community I was given the opportunity to sample these new chips first as they have just recently launched in the Toronto area (and in Canada?). The text of the Klout Perks Popchips website about this reads like this –

popchips are coming to the Toronto area and they want you to be one of the first people to try them out! if you’re not familiar with popchips, you’re in for a treat. selected Toronto influencers will get a popchips snack pack which includes 6 delicious flavours of popchips. pop them all and decide what you think for yourself. sign in to see if you qualify today!

This is actually quite intelligent way to market their product as the package also includes the option to send the gift pack to other friends on my behalf. All I had to do was ask them for some mailing info and send it off and very soon they too will be enjoying some healthy popchip goodness. I have had these popchips before – specifically at the Toronto 2011 Twestival and they are quite delicious…I was also drinking at that time so I know they make excellent bar food. I will have the opportunity to now try them sober as I have yet to see them anywhere in Toronto. I am looking forward to it but I try not to snack before bed – they will have to wait for tomorrow!

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