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Posts Tagged ‘The Thank You Economy’

Social Media & The Shrinking World

June 13, 2011 2 comments

You may remember that I mentioned in my March 28, 2011 post “Review: The Thank You Economy By @GaryVee & An Open Letter To Gary“. In the open letter portion of the post I began by saying:

Really enjoyed your book as it goes in-depth with a concept I have been espousing for quite a while. In fact, I even wrote a blog post about it – although, as I said, not near as in-depth as your book. However, I think the over-arching idea remains the same and that is of the changing nature of the market (due to social media) back to what it was before the 20th Century. I wrote the post long before your book came out and, honestly, before I had even heard your name…although probably while you were writing the book.

The blog I mentioned was taken down and I thought I had lost the post but I didn’t! I found a copy of it on my computer and as such have posted a copy of it below. I have included screen shots of the Properties for the file which is really the best I can do to prove that I wrote the document well before Gary Vaynerchuk‘s book “The Thank You Economy” came out.

The post below has been posted directly from the Word document I had saved on my computer. I have made a few minor edits to it to be honest but I have not inserted any new ideas just changed a few words around to make it flow better. Remember when I mentioned tips for writing and editing? Well, this post was originally written in September so I’ve had 9 months to ‘forget’ what I wrote and now I am re-reading it with ‘fresh’ eyes.

Now back to your originally scheduled post! !!

Social Media & The Shrinking World

Ever since the advent of social media we have made a shift back to the old days of marketing. Read more…

REVIEW: The Thank You Economy By @GaryVee & An Open Letter To Gary

March 28, 2011 6 comments

I just finished reading Gary Vaynerchuk’s new book called The Thank You Economy. Gary, or @garyvee as he is known on Twitter, describes himself in his Twitter bio as a guy who is all about:

Family 1st! but after that, Businessman, @winelibrary, @Vaynermedia, Author of @TYEbook and a dude that Loves the hustle (hard work), people and the @nyjets

His bio on his own personal website is uber long so I will just say he has accomplished a lot and if you’d like to read it, check it out here

On to the book. I really enjoyed reading it and if you are already interested in social media (I know Gary hates that word as he says in the book but that’s what the world at large calls it so we are sort of stuck with it now) and how it relates to business in the 21st Century I recommend reading this book. Anyone can learn from it, from students to CEOs (if they’re open to hearing about something new where the ROI [return on investment] is long-term). I finished the book’s back pages as I sat on the TTC subway today waiting for my 30 minute trip which got stretched into an hour somehow and while I waited I wrote an email to Gary as he encourages people to do in the book. I received a very nice response directing me to a number of contacts but none were – as far as I could tell – suited to my own little review of the book. Actually, I don’t know if I would call the email I wrote a review of the book so much as comments and suggestions for the book so I will also review it a bit.

The book is well written. I am given to understand that he had a ghost writer write it – although I do not know the level of involvement Stephanie Land had in the actual writing of the book I am going to assume that Gary is more the type of guy who paces around a room with energy and just reels of his thoughts in sequence and Ms Land wrote them down. He probably then read what she wrote when she translated his verbal gestalt into words on a page and approved it but nonetheless he didn’t, it seems, actually do the writing of the book. I read that he had a ghostwriter in the acknowledgements – ya I read those.

The book definitely brings out Gary’s passionate feelings on the matter of social media and is sort of a guidebook for all of us of the generation that is slowly but surely taking the reigns of business and the corporate world from the Baby Boomers – Gary was born in 1975 making him part of the tail end of Generation X. The book gives us a lot of great case studies and examples of successful businesses in the 21st Century where companies chose to use heart and pull customers in to their orbit and then keep them there. He also mentions companies that sort of did the job but then failed to follow through – such as one company that made quite the boom with some of their advertising and then just failed to keep up the conversation online afterward. He gives opinions based on his own life experiences and their results and really makes you feel as if you are listening to him talk as he goes through the different aspects of the Thank You Economy.

It’s all in all a great read, very easy to get through, understand, and a lot to relate to. It is broken up into very easy to digest bite size chunks because, as I am sure @GaryVee of all people know, these days we are bombarded (and bombard ourselves) with so much constant stimuli a book with uber-long chapters and sections becomes difficult to pick up and actually get through. The book is designed for reading when you have 10 minutes to site down with it or and hour to sit down with it and that’s great in my opinion. Read more…

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