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Posts Tagged ‘You’re doing it wrong’

Brands: ‘Tis NOT Better To Have Loved & Lost, Than Never To Have Loved At All (Online)

January 16, 2012 Leave a comment

20012.01.16 Tweet about Co Engage & Disengage

In his poem ‘In Memoriam A.H.H.’ 19th Century English poet Alfred, Lord Tennyson wrote:

‘Tis better to have loved and lost

Than never to have loved at all.

But this post is going to dispute that when it comes to corporate communications on Twitter. Well, OK, not really out and out dispute it because I wasn’t in love with the brand I am referring to in the tweet about (which you can find here) but I felt a little bit of poetry would class up the post.

What I was referring to in the tweet above is a brand who engaged with myself and a friend when we started talking about an article I read in LifeHacker. I thought this was one of the most brilliant things I had read that day and planned to give it a try when my friend told me about a product that does just this and she uses it all the time. I tweeted at the brand who makes the product in question – which as far as we knew was not available in Canada – and asked if it was available in Canada and the replied fairly quickly and told us that, yes, it was available in Canada.

To say we were happy is an understatement. I quickly went out to try and find this item at one of the chains mentioned and came up empty. I checked the chain’s online web catalog and came up empty. Each time I made a step following the advice of that brand I tweeted back at them what I was doing and the results. They never answered. It has been the better part of two weeks and still, they haven’t answered. In that time they have tweeted 15 times, the last time being on January 14th and not one time did they respond. (The first time when they did reply and tell us some info it took them about 12 hours.)

It would be one thing if they had never replied in the first place to our tweets, I would be totally fine with that because not every company and brand monitors all aspects of their social media presence, preferring to register their name and just leave it. This is the reality of the world we live in and no harm no foul if that’s the case. It would also be, sort of OK if they only came on once a month to respond to queries and hadn’t been online since the day they told me and my friend their product was available at Chain X and weren’t present to see my response. But they have been available, they have been present, they have been not only tweeting but interacting with other Twitter users and ignoring me is just bad for business. Doing this makes me feel as if I were talking to the Volcano Insurance Salesman that Peter dealt with in an episode of Family Guy from a long while back (best quality I can find.)

Do you think pretending not to be there while answering and interacting with other people is really going to have a positive response? It won’t. You’re just pissing potential customers off and ruining any relationship you may have had with them.

I have waited a while (more than 10 days) to write this blog post because I wanted to give the brand a chance to redeem themselves. They haven’t.

Better to not be doing it all than to be doing it wrong.

Twitter Etiquette Part II: Auto-Tweeting Is OK For #FollowFriday/#FF Posting. Feat @jpuopolo & @oatmeal

February 25, 2011 2 comments

Some FollowFriday Auto-Tweets Set Up In My TweetDeck For Today's Tweeting,

 

In this post “Twitter Etiquette: The Do’s & Don’ts Of Auto-Tweeting (My Opinion)” written exactly a month ago on January 25th I discuss what I think is OK and not OK if you are going to set up an Auto-Tweet on Twitter.

However, as each #FollowFriday (now more often than not shortened to #FF), passes and I see tons of people who write a bunch of names with the #FF hashtag preceding it I became less and less likely to pay any attention to the #FF tweets. Then, I got a #FF tweet from one @jpuopolo at around the same time as I read The Oatmeal’s “How #FollowFriday Is SUPPOSED To Work” comic (I pasted only part of it below to make it a lot smaller because otherwise it would take up this entire page and also that part illustrates what I am talking about.so click the link above to read the entire comic).

 

What I would see on #FF and my reaction as a result. Go to http://theoatmeal.com/comics/follow_friday to see the full comic.

 

Now @jpuopolo is one of those people who, in my opinion, is ‘doing it right’. His #FF tweets are always dedicated to one or maybe two people per tweet. There is always a reason given in the tweet why we should actually want to follow that person or why @jpuopolo likes that person or even just something funny about the person to make them into a person and not some random Twitter handle accompanied by a bunch more and a hashtag.

 

The way that @jpuopolo does his #FF tweets is pretty much exactly what The Oatmeal recommends as the proper/expected way – the way #FollowFriday is SUPPOSED to work. But when I tried doing it one week I found that with the amount of conversations and experiences I have in a week it is sometimes difficult to remember who and why I would like to issue a #FF tweet for when it actually comes to Friday.

This is why I have changed my rules for when it is OK to auto-tweet. I think it is completely legitimate to set up auto-tweets for fully formed and thought out #FollowFriday tweets. This way, when Friday comes not only do you give some credit where credit is due and encourage other people to follow someone who you think is awesome – your #FF tweet is really from the heart because when you wrote it on Tuesday you really were thinking at the time, “Wow, this person rocks…other people should get to experience the fantastamazingness of their Twitter streams!”

One final thing, I asked @jpuopolo: “How do you keep coming up with all these awesometastic #FF? thanx so much!” and pictured below was his reply:

 

 

Final Thought: Do you agree that this is a completely legitimate use for auto-tweets?

Have a great #FollowFriday and a great weekend!

To check out my first Twitter Etiquette post from January 25, 2011 click here.

Twitter Etiquette: The Do’s & Don’ts Of Auto-Tweeting (My Opinion)

January 25, 2011 2 comments

Many posts have been written on this topic but quite frankly I don’t think that we will ever reach a true consensus on what is the “correct way” to use social media tools like Twitter. The fact of the matter is that interacting on Twitter is very much like interacting in the physical world on certain levels. What I mean by that is that no one can ever really tell you your method of interacting is ‘wrong’ because if you go to another country or culture what is socially weird in the first place is the norm in the other. Even social norms in one place can – and do – change over time.

Example: before the 1960’s EVERY MAN wore a hat when he went out of the house.  There were different styles for people with different jobs but all in all, every man wore a hat when he went outside. As the 1960’s developed less and less men wore hats in the Western World. If you re-watch the show Mad Men which begins in the 1960 through until the end of the current season which ends in 1965 you will notice that the main character, Don Draper, wears his hat out less and less as the seasons progress. Before the 1960’s it was so expected that men had hats when they went out that places had ‘hat checks’ along with their coat checks. (I read that as I researched this example, I had no idea about this beforehand!)

Don Draper of Mad Men in all his hatted glory.

My point is we will never be able to tell someone they are using Twitter – or any social media for that matter – ‘wrong’. If they can reach their goals doing what they do and using the tools at hand they way they want to use them then that is awesome. It is not up to us to educate them.

That long-winded introduction being said here is when I think it is OK to  auto-tweet. If you disagree let me know in the comments! This is just my $0.02, you don’t have to agree.

NOTE: If you don’t know what an auto-tweet is, it is when you use a program like TweetDeck or HootSuite to schedule a tweet to go out automatically without any interaction from you – or your computer even being on. It is also called a scheduled tweet or an autotweet. Many people do not like them and I have heard many people rant & rail against them while I have seen many other people use them. I follow my own rules as described below for when it’s OK and when it isn’t OK to auto-tweet.

When It Is OK To Auto-Tweet
  • You’re a night owl and are browsing the internet at 4am when most of the people you speak to on Twitter are very much asleep. You find a super awesome link that you’d love to share with your Twitter followers but know if you tweet it now by the time people wake up it will be long gone and forgotten in their twitter streams. So you set up an auto-tweet to automatically tweet the link & your comment on it at some point in the morning when you will be awake and available to reply to people who respond to your link & comments.
  • Your friend asks you to remind them of something they need to do in hours or days from now or you want to remind yourself to do something. I don’t see any harm here in setting an auto-tweet up here. It isn’t like you’re advertising something for the world to see, it’s probably a one-off tweet and if you set it as an @reply no one who isn’t following both of you will even see the tweet.
  • Sort of like the above two, if you are privy to an awesome deal that hasn’t been announced yet or gone live yet but want to let your circle of followers/friends know the second it is available and don’t want to forget about it by all means set it up as an auto-tweet. People will be glad to hear about the super awesome deal or product (yes, it has to actually be super awesome not just in your opinion) and so the fact that you aren’t present when it is being tweeted is less important.
When It Is NOT OK To Auto-Tweet
  • You are advertising something and tweet essentially the same thing over and over again. Twitter will not let you literally tweet the same tweet twice in a specific period of time but changing one letter or word & tweeting essentially the same thing isn’t cool either. If you are trying to promote an event how about revealing different details about it within each tweet that links to your RSVP page so that it isn’t essentially the same message over and over and over again.

Remember, the above is my opinion and that is all it can ever be. Some people won’t give a damn if you auto-tweet, some people won’t notice, and some people think it is a violation of their human rights to be subjected to your auto-tweets.

Personally I know a couple of people who auto-tweet and do I really care? No, quite honestly I don’t care that much. If you follow and are engaging with enough people on Twitter unless someone is really spamming the same message over and over again it tends to wash over you and you don’t even notice. When you do notice you might grin to yourself and think, “Ah, @AutoTweeter is auto-tweeting again” and then you will go on with your day/night.

What do you think about my stance on this? Agree? Disagree? You’re entitled and I encourage you to voice your support/opposition/apathy to me.

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