It is that time of year again that every year I and millions of others like me are made to feel left out while others celebrate. You’d think that as a Jew and missing out on all the major Christian holidays most everyone celebrates I would be used to this sort of thing but this issue is entirely different. What is happening now that makes me feel left out and reminds me of something I don’t need reminding of? Father’s Day.
I don’t make a secret of the fact that my dad passed away almost a decade ago but at the same time I don’t shout it from the rooftops. I get on with my life every day and try and live for the most part unaffected by this loss…and you can insert the rest of what you expect me to say about it here because I can’t be bothered to write it.
What just annoyed me and spurned this post is receiving a marketing email reminding me that Father’s Day is coming up. It gave all those sappy lines encouraging me to buy their product only one thing…who the heck am I buying it for? Right, no one. Thanks for the reminder that my dad is dead, Company X.
Now I am not expecting the whole world to stop because I have experienced a loss that the majority of other people my age haven’t.
I don’t expect to not see ads for Father’s Day/see the day mentioned on TV, in magazines, on billboards, and in storefronts or to hear talk/ads for it on the radio. I am sure there will be a ton of posts all over the internet leading up to the big day and I wouldn’t expect anything less.
However, what I think we can all expect from marketers or advertisers who are sending out email blasts is at least the attempt to get us to fill out a poll with information about what is relevant to us when we sign up for these lists. I don’t need to receive an email at 1 AM to remind me that my dad is no longer amongst the living. Never mind the fact that these email blasts are more often glanced at and deleted so I have to wonder about the conversion rate from an email blast these days.
I am mildly surprised that we don’t have this option available to us more often than not. In this world which is growing more complex and bombarding us all with more and more stimuli on a constant basis I would think marketers and advertisers would be striving to make their messages more and more targeted and relevant to help cut through the noise. We are also living in a world where we are getting more and more Politically Correct (PC) every day. I would think that targeted marketing would be a very important part of targeted marketing. We should be trying to do our utmost NOT TO attempt to market Ash Wednesday to Jews, Hanukkah to Buddhists, Super Bowl Sunday to Buffalo Bills fans, Vesak to the Muslims, etc.
What I know right now is that this is one email list for which I will be hitting the unsubscribe button, post haste.
At least that’s my opinion on this. What do you think?
This post was updated & edited to include the cartoon from The Oatmeal (seen below) on January 5, 2011.
I recently got an email from a member of my shul (Jewish word for synagogue) who didn’t have a reason to know my personal email address as I’ve never emailed them and they’ve never emailed me before. The email was about the launching of their new business. Now while that email in of itself could be considered spam its content is NOT what this post is about.
This post is about people’s seeming lack of ability to use the BCC line instead of the TO line when sending a mass email. If you do not know what BCC means allow me to translate the abbreviation. It means “Blind Carbon Copy”. What this means is that every address you put in that line/box marked BCC is hidden from every other address you put in that box. I can only assume that this person who emailed me got my address from someone else who didn’t use the BCC and that is how your address spreads around the world.
That is also how your address gets to spammers and spyware mailing lists. Let me explain how that works. If one of the +150 people who were recipients of this email decide to hit the Forward button and send it to a bunch of their friends without using the BCC box and they further don’t take the time to delete my and all the other email addresses from the list at the beginning of the forwarded message my email address just got into another untold number of people I don’t know’s address books anywhere in the world. This is especially true if some of those people decide to repeat the forwarding process in the same manner. Now my email is out there and if one of those people gets a virus or spyware or is themselves a spammer guess who just made the list of people to email? Me and every other one of those +150 recipients of the original solicitous email. (Which, remember, was essentially spam in the first place).
To quote Wikipedia: “It is common practice to use the Bcc: field when addressing a very long list of recipients, or a list of recipients that should not (necessarily) know each other, e.g. in mailing lists.” See http://en.wikipedia.org/wiki/Blind_carbon_copy for more as it really does explain a lot about BCCing.
Maybe the problem is that people who aren’t technologically inclined and/or weren’t brought up using email simply don’t understand what they’re doing when they don’t use the BCC line and email en masse. I will try now to further explain it using more Baby Boomer/run of the mill technological concepts (as I jokingly did in a Twitter conversation – a tweetversation? – with @r_tania_n last night):
Would you want someone to start posting your phone number and address all around the world on walls in public places? Think about the guy from Lifelock who in commercials puts his Social Security Number on a cube van sidewall and has it driven around town. The reason the commercial makes a point is because usually this is info you don’t want everyone in the world to have. The same goes for your phone number(s). Sure most of our house lines and even lots of cell phones are in the phonebook and available on the internet in numerous places but we still don’t necessarily want people to have it stored in their address books (or written in their personal phonebook like my mom has kept for as long as I can remember near one of the phones in the house). This would be especially true if you knew telemarketers has webcams set up to rove the cities looking for phone numbers for them to call. There’s a reason countries have set up National Do Not Call Lists (American DNCL Canadian DNCL).
In conclusion please, people; please learn to use the BCC line & teach others who don’t know how to use it to use it too! (Or send them to this blog to teach them & get me more traffic).